We live in a creative society people are moving beyond products and services that merely satisfy their needs .They are now looking for experience that touch them at Emotional and Spiritual level.The 4 P`s are being replaced by co-creation .communitization ,is phasing out STP and Brand Building is passes .Brands talks about character building now.Brands need to ingrains the values that can deliver and wish to portray. The Values should be lived up to at each and every platform the consumer is coming in touch with them .Be it social media ,beit shop,the salesman ,the advertisement ,or the end product. Marketers now have reduced influence in shaping their brand image.It is the consumer who play the role of creating the value through Co-Creation of product and services.
At the end companies need to move beyond the consumer and look at him as a whole human with mind,heart and spirit.
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